TEE CARTEL.
Brand, storefront & the everyday business of ecommerce.
Visit Tee Cartel
A brand with
something to say.
Tee Cartel puts the point of view on the product. We built everything around it: the identity, the imagery, the storefront and the experience of buying.
Our own statement-apparel label, built and operated by Cohen Media House. An opportunity to bring the creative and commercial sides of an ecommerce business into the same room, then stay responsible for both.
The brief was to give the brand a recognisable attitude without making the shopping experience work harder. Let the clothes start the conversation. Make the next steps clear.
The whole picture.
Brand & art direction
A consistent visual identity and an unmistakable voice, carried from the statement on the tee to the way the brand shows up online.
Shopify design & development
A custom storefront with editorial entry points, collection browsing, product detail and a direct path into the cart.
Product & campaign creative
Art-directed imagery, product presentation and creative assets that give the collection context while keeping the garment in focus.
Ecommerce operations
The ongoing work behind the storefront: merchandising, product information, customer communications and experience improvements.
The store is
part of the brand.
Full-scale imagery makes the first impression. Clear product names, familiar navigation and considered detail do the rest. The same identity, from a desktop browse to a phone in your hand.
September 2026Explore the live store
Wear the
personality.
The campaign world has the same confidence as the clothes. Expressive imagery gives the brand a point of view; a consistent product presentation keeps the collection connected.
Make the
details count.
A strong image earns a closer look. The product page needs to answer what comes next: what it is, how it fits, what it costs and how to buy it.
- 01Product imagery with a clear view of the garment
- 02Visible colour and size selection
- 03Price, product information and delivery context
- 04A prominent add-to-cart action on mobile
Built. Launched.
Still evolving.
A live brand, with the creative and the commerce working together.
Tee Cartel brings brand identity, campaign imagery and a working Shopify store into one owned business. Our involvement continues after launch, through the practical decisions that keep a storefront current.
That experience informs how we approach ecommerce for other brands: understanding the product, building the customer journey and staying close to what happens once the site is live.
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