Fashion Branding Agency Sydney

Cohen Media House is a Sydney creative agency for fashion brands that demand more than just pretty photos. We build brand identities, produce campaigns, direct lookbooks and run social strategy for labels, designers and retail brands. Jude Cohen has directed fashion campaigns across four countries - from emerging designers launching their first collection to established labels going international.

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Why Fashion Brands Choose Us

Creative direction that sells, not just looks good.

Fashion marketing is visual by nature, but most agencies stop at surface-level content. We start with brand strategy - who you are, who you're for, why you're different - then build everything from that foundation. Lookbooks, campaign films, social content, website design. Every piece tells the same story.

Jude has directed fashion shoots across Sydney, Melbourne, Milan and New York. We understand the rhythm of collections, the pressure of launch timelines, and the difference between editorial and commercial. Your agency should know the difference between a lookbook and a line sheet without being told.

100+
Fashion projects
4
Countries shot in
50+
Lookbooks directed
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What We Deliver

Full-service creative for Sydney fashion.

01
Brand Strategy & Identity

Positioning, visual identity and brand guidelines for fashion labels and retail brands. We define your brand's voice, aesthetic and market position - then build an identity system that carries across every touchpoint from swing tags to social.

02
Lookbook & Campaign Production

End-to-end production from concept and casting to art direction, shooting and post. Lookbooks, campaign imagery and editorial content produced with the creative standards your brand demands.

03
Social Media Strategy

Content strategy, creation and management for Instagram, TikTok and Pinterest. We build social presence that converts followers into customers - not just a feed that looks nice but does nothing.

04
Video & Motion Content

Campaign films, behind-the-scenes content, runway coverage and product video. From 15-second reels to full brand films - every frame directed with intention.

05
Website Design

E-commerce and brand websites built around your visual identity. Clean design, strong UX, and Shopify integration that makes buying as seamless as browsing.

06
Meta Ads & Paid Social

Targeted campaigns across Facebook and Instagram that reach your ideal customer. We handle creative, targeting and optimisation - making your ad spend work as hard as your design team.

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Who We Work With

Labels, designers and retail brands.

01

Fashion Labels & Designers

Brand identity, lookbook production, campaign direction and social strategy for fashion labels. We work with emerging and established designers across Sydney - from first collections to international launches.

02

Retail & E-commerce

Product photography, website design, social media management and paid advertising for retail brands. Content that drives online sales and builds brand loyalty beyond the transaction.

03

Accessories & Jewellery

Product shoots, brand identity and social strategy for accessories and jewellery brands. Detail-driven content that captures craftsmanship and justifies the price point.

04

Streetwear & Contemporary

Campaign production, social content and brand strategy for streetwear and contemporary labels. We understand the culture - not just the clothes - and build brands that resonate with the community.

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Frequently Asked Questions

Common questions about fashion branding.

Q
How much does fashion branding cost in Sydney?

A full brand identity project for a fashion label typically ranges from $5,000-15,000 depending on scope. Lookbook production starts from $3,000 per collection. Ongoing social media and marketing retainers range from $2,000-6,000/month. We build custom packages based on your brand stage and goals.

Q
Do you work with emerging designers or only established labels?

Both. We work with designers launching their first collection through to established labels with national distribution. The scope and investment adjust - but the creative standards don't. Every brand gets Jude's personal creative direction regardless of size.

Q
Can you handle lookbook production end-to-end?

Yes. We manage the full production pipeline - concept development, casting, location scouting, art direction, shooting and post-production. You approve the concept, show up on shoot day, and receive final assets ready for every platform.

Q
Do you build Shopify websites for fashion brands?

Yes. We design and build Shopify stores that match your brand identity. Clean, fast, mobile-optimised and built to convert. We handle design, development, product photography integration and launch.

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What's the difference between you and a fashion PR agency?

PR agencies handle press, media placements and influencer relationships. We handle creative - brand identity, content production, social strategy, web design and advertising. Some clients work with both a PR agency and us. We build the brand assets and content; PR amplifies the reach.