/ Cohen Media House
Fashion Branding Agency Sydney
Cohen Media House is a Sydney creative agency built for fashion. In this industry the art direction is the product. A collection is only ever as strong as the imagery that carries it to market. We build brand identities, direct lookbooks and campaign shoots, and run social-led discovery for luxury fashion houses, jewellery and accessories labels, beauty and fragrance brands and DTC retailers. Jude Cohen has directed fashion campaigns across Sydney, Melbourne, Milan and New York. We don't learn the difference between editorial and e-commerce on your budget. We already shoot both.
/ Why Fashion Brands Choose Us
Creative direction that sells, not just looks good.
Fashion runs on a calendar most agencies have never read. Collections drop on a season, a campaign has to land the week the line hits the floor, and the same garment needs an editorial story for the feed and a clean, conversion-ready cut for the product page. We work to that calendar. Lookbook and campaign shoots planned around your drops, art direction set before the first frame, assets delivered in editorial and e-commerce versions from the same shoot day.
Discovery now happens on Instagram and TikTok before it ever reaches your site, so the feed has to carry the brand and the boutique, wholesale and DTC channels all have to look like one house. We build that consistency end to end. A single visual identity that holds across every stockist, every product page and every platform, then a Shopify product-content system that turns the scroll into a sale. Your agency should know the difference between a lookbook and a line sheet without being told.
- 4Fashion capitals shot in
- DropBuilt around your season
- 2-in-1Editorial + e-commerce per shoot
/ What We Deliver
Full-service creative for Sydney fashion.
- 01
Brand Strategy & Identity
Positioning, visual identity and brand guidelines for fashion labels and retail brands. We define your brand's voice, aesthetic and market position, then build an identity system that carries across every touchpoint from swing tags to social.
- 02
Lookbook & Campaign Production
End-to-end production from concept and casting to art direction, shooting and post. Lookbooks, campaign imagery and editorial content produced with the creative standards your brand demands.
- 03
Social Media Strategy
Content strategy, creation and management for Instagram, TikTok and Pinterest. We build social presence that converts followers into customers, not just a feed that looks nice but does nothing.
- 04
Video & Motion Content
Campaign films, behind-the-scenes content, runway coverage and product video. From 15-second reels to full brand films, every frame directed with intention.
- 05
Website Design
E-commerce and brand websites built around your visual identity. Clean design, strong UX, and Shopify integration that makes buying as seamless as browsing.
- 06
Meta Ads & Paid Social
Targeted campaigns across Facebook and Instagram that reach your ideal customer. We handle creative, targeting and optimisation, making your ad spend work as hard as your design team.
/ Who We Work With
Labels, designers and retail brands.
- 01
Fashion & Designer Labels
Brand identity, lookbook and campaign direction and social strategy for fashion and designer houses. We build the seasonal campaign rhythm, drop by drop, and hold the brand consistent across boutique, wholesale and DTC.
- 02
Jewellery & Accessories
Detail-driven product shoots, brand identity and social content for jewellery and accessories labels. Macro craftsmanship and styled hero imagery that earns the price point and carries onto every product page.
- 03
Beauty & Fragrance
Campaign films, product and texture content and launch creative for beauty and fragrance houses. We build the sensory, repeat-purchase storytelling that beauty lives on across IG and TikTok-led discovery.
- 04
E-commerce & DTC
Shopify product content, website design, social strategy and paid social for e-commerce and direct-to-consumer brands. A content system built so the scroll converts and the catalogue stays on-brand at scale.
/ Frequently Asked Questions
Common questions about fashion branding.
How much does fashion branding cost in Sydney?
A full brand identity project for a fashion label typically ranges from $5,000 to $15,000 depending on scope. Lookbook production starts from $3,000 per collection. Ongoing social media and marketing retainers range from $2,000 to $6,000 a month. We build custom packages based on your brand stage and goals.
Do you work with emerging designers or only established labels?
Both. We work with designers launching their first collection through to established labels with national distribution. The scope and investment adjust, but the creative standards don't. Every brand gets Jude's personal creative direction regardless of size.
Do you produce lookbooks and campaign shoots?
Yes, both, end to end. We manage the full pipeline: concept, casting, location scouting, art direction, shooting and post. We plan shoots around your collection drops so the campaign lands when the line hits the floor, and you walk away with seasonal lookbook and campaign assets ready for every channel.
Can you create content for both editorial and e-commerce?
Yes. We art-direct one shoot to produce both. The editorial, story-led imagery your feed and campaigns need, and the clean, consistent product cuts your Shopify and wholesale pages need. Same garment, same shoot day, two finishes. We also design and build Shopify stores that carry that product content through to checkout.
What's the difference between you and a fashion PR agency?
PR agencies handle press, media placements and influencer relationships. We handle creative. Brand identity, content production, social strategy, web design and advertising. Some clients work with both a PR agency and us. We build the brand assets and content; PR amplifies the reach.
/ Let's create