/ Cohen Media House
Tourism Marketing Agency Sydney
Cohen Media House is a Sydney creative agency built for tourism. Nobody books a destination they can't picture themselves in. In this industry the film and the photography are the booking engine, not decoration around it. We produce destination brand films, hero campaigns and social-led content for tourism boards, hotels and resorts, experiences and attractions and travel brands. Jude Cohen has directed tourism content across six continents, from luxury island resorts to outback adventures. We don't learn how travellers choose on your campaign. We've already shot the places they book.
/ Why Tourism Brands Choose Us
Content that makes people pack their bags.
Tourism marketing lives and dies by visual storytelling. A single well-directed brand film does more for a resort than twelve months of blog posts. But the deeper problem is the channel: too many properties pour their best content into the OTAs and let Booking.com and Expedia own the customer and the margin. We build the hero film and photography that gives travellers a reason to book you direct, on your own site, at your own rate, instead of as a row in someone else's search results.
We've produced tourism content across Australia, Southeast Asia, the Pacific Islands, Europe, Africa and the Americas, which means we build for more than one market. The cut that converts a Sydney long-weekend audience is not the one that lands with an international traveller planning six months out, so we produce hero campaigns timed to your seasons and events and versioned for the markets you actually sell to. We don't just make your property look beautiful. We make it look bookable.
- 6Continents shot across
- DirectBookings over OTAs
- On locationWhere the booking is made
/ What We Deliver
Full-service creative for tourism brands.
- 01
Destination Film & Video
Brand films, destination showcase videos, experience highlights and social reels. We capture the feeling of a place. Not just what it looks like, but what it feels like to be there. Produced on location, directed by Jude.
- 02
Photography & Content Production
Immersive destination photography, property shoots, experience documentation and lifestyle content. Every image is shot with booking conversion in mind, not just aesthetic appeal.
- 03
Brand Strategy & Positioning
Define what makes your destination or experience worth choosing. We build brand identities that differentiate you from every other resort, tour or travel experience competing for the same audience.
- 04
Social Media & Content Strategy
Platform-specific content strategy for Instagram, TikTok, Facebook and YouTube. We create and manage content calendars aligned with booking seasons, special offers and destination highlights.
- 05
SEO & Search Visibility
Search optimisation for destination queries, experience keywords and travel intent searches. We make sure your property appears when travellers are actively planning and ready to book.
- 06
Campaign Production
End-to-end campaign creation for seasonal launches, new property openings, package promotions and destination awareness. Strategy, creative, production and distribution. All under one roof.
/ Who We Work With
Destinations, resorts and experiences.
- 01
Destinations & Tourism Boards
Destination brand films, photography libraries and seasonal hero campaigns for tourism boards and regional tourism organisations. Cinematic content built to carry a place across multiple markets and visitor seasons.
- 02
Hotels & Resorts
Brand films, property photography, website content and direct-booking campaigns for boutique and luxury hotels. We build the content that wins the booking on your own site rather than handing the guest to an OTA.
- 03
Experiences & Attractions
Experiential content, social and campaign production for tours, attractions and operators. We capture the moment that makes someone book. Adventure, culture or once-in-a-trip. The way it actually feels to be there.
- 04
Travel & Lifestyle Brands
Brand identity, content creation and social strategy for travel-adjacent brands, from luggage to travel tech. Content that speaks to the travel community and drives commercial results.
/ Frequently Asked Questions
Common questions about tourism marketing.
How much does tourism marketing cost?
Destination film production typically starts from $5,000 for a short-form piece up to $25,000+ for a full brand film. Photography packages start from $2,500. Ongoing marketing retainers covering social, content and campaigns range from $3,000 to $10,000 a month depending on scope.
Do you travel on location for production?
Yes. We produce content on location. That's the entire point. Jude has directed tourism content across six continents. Travel and accommodation costs are quoted separately based on the destination and production schedule.
Can you produce content during peak season without disrupting guests?
Absolutely. We're experienced in shooting around live operations. Guest schedules, service windows, weather conditions. We plan production timelines that capture the property at its best without impacting the guest experience.
Can you market to international audiences?
Yes. Jude has directed tourism content across six continents, so we build for more than one market. We version hero films and campaigns for different source markets and seasons; the cut that converts a Sydney weekend audience is not the one that lands with an international traveller planning months out; and aerial and drone work is included, with all CASA compliance handled on Australian shoots and local operators briefed for international ones.
How do you drive direct bookings versus OTAs?
By giving travellers a reason to book you, not a listing. OTAs win on convenience; you win on story. We build the brand film, photography and direct-site content that make your own channel the obvious place to book, then point paid and social at it. We set clear KPIs. Direct bookings, enquiry volume and traffic from target markets. And we report against them monthly. Vanity metrics don't pay the bills.
/ Let's create