Tourism Marketing Agency Sydney

Cohen Media House is a Sydney creative agency for tourism and travel brands that need more than stock photos and generic campaigns. We produce destination content, brand films, social strategy and campaigns for resorts, tour operators and tourism boards. Jude Cohen has directed tourism content across six continents - from luxury island resorts to outback adventures. We know how to make people book.

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Why Tourism Brands Choose Us

Content that makes people pack their bags.

Tourism marketing lives and dies by visual storytelling. A single well-directed brand film does more for a resort than twelve months of blog posts. We focus on the content that actually drives bookings - immersive photography, destination films, social content that captures the feeling of being there.

We've produced tourism content across Australia, Southeast Asia, the Pacific Islands, Europe, Africa and the Americas. We understand seasonal marketing cycles, the pressure of peak booking windows, and how to position a destination against its competitors. We don't just make your property look beautiful - we make it look bookable.

6
Continents shot across
50+
Tourism clients
200+
Destination films delivered
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What We Deliver

Full-service creative for tourism brands.

01
Destination Film & Video

Brand films, destination showcase videos, experience highlights and social reels. We capture the feeling of a place - not just what it looks like, but what it feels like to be there. Produced on location, directed by Jude.

02
Photography & Content Production

Immersive destination photography, property shoots, experience documentation and lifestyle content. Every image is shot with booking conversion in mind - not just aesthetic appeal.

03
Brand Strategy & Positioning

Define what makes your destination or experience worth choosing. We build brand identities that differentiate you from every other resort, tour or travel experience competing for the same audience.

04
Social Media & Content Strategy

Platform-specific content strategy for Instagram, TikTok, Facebook and YouTube. We create and manage content calendars aligned with booking seasons, special offers and destination highlights.

05
SEO & Search Visibility

Search optimisation for destination queries, experience keywords and travel intent searches. We make sure your property appears when travellers are actively planning and ready to book.

06
Campaign Production

End-to-end campaign creation for seasonal launches, new property openings, package promotions and destination awareness. Strategy, creative, production and distribution - all under one roof.

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Who We Work With

Destinations, resorts and experiences.

01

Hotels & Resorts

Brand films, property photography, website content and booking-driven campaigns for boutique and luxury hotels. We understand ADR, occupancy targets and the content that fills rooms.

02

Tour Operators & Experiences

Experience documentation, social content and campaign production for tour operators. We capture the moments that make people want to book - from adventure tours to cultural experiences.

03

Tourism Boards & Destinations

Destination brand films, photography libraries and campaign content for tourism boards and regional tourism organisations. Large-scale content production with cinematic quality.

04

Travel & Lifestyle Brands

Brand identity, content creation and social strategy for travel-adjacent brands - from luggage to travel tech. Content that speaks to the travel community and drives commercial results.

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Frequently Asked Questions

Common questions about tourism marketing.

Q
How much does tourism marketing cost?

Destination film production typically starts from $5,000 for a short-form piece up to $25,000+ for a full brand film. Photography packages start from $2,500. Ongoing marketing retainers covering social, content and campaigns range from $3,000-10,000/month depending on scope.

Q
Do you travel on location for production?

Yes. We produce content on location - that's the entire point. Jude has directed tourism content across six continents. Travel and accommodation costs are quoted separately based on the destination and production schedule.

Q
Can you produce content during peak season without disrupting guests?

Absolutely. We're experienced in shooting around live operations - guest schedules, service windows, weather conditions. We plan production timelines that capture the property at its best without impacting the guest experience.

Q
Do you handle drone and aerial content?

Yes. Aerial and drone photography and video are included in our destination content production. We handle all CASA compliance, permits and safety requirements for Australian shoots. For international work, we arrange local drone operators to our creative brief.

Q
How do you measure success for tourism campaigns?

Direct bookings, enquiry volume, website traffic from target markets and engagement on content. We set clear KPIs before every campaign and report against them monthly. Vanity metrics don't pay the bills - we track what drives revenue.