/ Cohen Media House
Trades Marketing Agency Sydney
Cohen Media House is a lead-generation agency for Sydney trades. Plumbers, electricians, builders and home and property services. We build the fast-quote websites, the Google Business Profile, the "near me" local SEO and the call-tracked ad funnels that turn a search into a booked job. For trades, marketing isn't a brand exercise. It's pipeline. Everything we build is measured against one thing: did the phone ring, and did it ring with the right job.
/ Why Tradies Choose Us
Marketing that gets the phone ringing.
For trades, lead generation is the whole game, and most of it is won locally. When someone searches "emergency electrician near me", the Google map pack decides who gets the call, and that's driven by a properly optimised Google Business Profile, a steady flow of reviews, and service-area pages built for the suburbs you actually cover. We build all three, then wire the site for the way trades customers behave: fast-quote forms, click-to-call, and call tracking so you know which job came from which channel. Before-and-after content does the convincing. Proof beats adjectives every time.
We know how this market really moves. A plumber in the Inner West competes differently to a builder in the Hills, and demand spikes hard with the seasons. Storms and burst pipes, summer cooling, the renovation rush. We plan for those peaks instead of being caught flat. And we know your real competition isn't just the trade down the road. It's HiPages and Airtasker, sitting above you in search and renting you back your own leads at a cut. We build the presence that lets you own that pipeline instead of paying a directory for it.
- LeadsMeasured, not impressions
- LocalMap pack & "near me" focus
- No lock-inYou own every asset
/ What We Deliver
Everything tradies need to get found online.
- 01
Website Design for Tradies
Fast, mobile-first websites that look professional and generate enquiries. Built with clear calls-to-action, service area pages and quote request forms. No template rubbish. A site that actually represents your business.
- 02
SEO & Local Search
Get found when someone searches 'electrician near me' or 'builder Sydney'. We handle technical SEO, Google Business Profile optimisation and local search strategy that puts you in the map pack and keeps you there.
- 03
Google Business Profile
Full setup, optimisation and ongoing management of your Google Business Profile. Posts, review responses, photo updates and category optimisation. The single most important listing for any local trades business.
- 04
Content & Project Photography
Professional before-and-after project photos, team shots and site content. No more blurry phone photos on your website. We make your work look as good online as it does in person.
- 05
Social Media Management
Facebook and Instagram content that shows your work, builds trust and generates enquiries. Project showcases, team content, customer testimonials and community engagement. Consistent posting without you lifting a finger.
- 06
Meta Ads & Lead Generation
Targeted Facebook and Instagram ads for your service area. We handle creative, targeting and optimisation, driving enquiries from homeowners who actually need your services right now.
/ Who We Work With
Plumbers, sparkies, builders and more.
- 01
Plumbers & Electricians
Local SEO, Google Business Profile and call-tracked lead funnels for the trades where speed wins the job. We get you found for "emergency plumber near me" or "electrician near me", day, night and the moment it floods.
- 02
Builders & Renovators
Websites, before-and-after project galleries and search visibility for builders, renovators and construction companies. Higher-consideration jobs need proof and trust. We build the presence that earns the enquiry.
- 03
Home Services
Fast-quote websites, local search and social for landscapers, painters, roofers, HVAC and the wider home-services trades. Visual-first content and service-area pages built around the suburbs you work in.
- 04
Commercial & Property Maintenance
Brand, website and digital presence for commercial trades and property-maintenance contractors. Marketing built to win repeat B2B accounts and strata contracts, not just one-off domestic callouts.
/ Frequently Asked Questions
Common questions from tradies about marketing.
How much does marketing cost for tradies?
A professional website starts from $2,500. SEO retainers for local trades businesses start from $800/month. Social media management starts from $1,000/month. We build packages based on what will actually generate leads for your specific trade and area.
I already get work through word-of-mouth. Do I need marketing?
Word-of-mouth is great until it slows down. Every tradesman we work with says the same thing. Referrals kept them busy until they weren't. A strong online presence means you're never relying on one source of work. When someone searches for your trade in your area, you should be showing up.
How important is Google Business Profile for trades?
For most local trades it's the single most valuable listing you have. The Google map pack, those top three results with the map, is where the majority of "near me" searches get their call, and Business Profile is what feeds it. We handle the full setup and ongoing management: categories, service areas, photos, posts and review responses. Get the profile right and the reviews flowing, and you're competing for the map pack before you spend a cent on ads.
How long until I see results from SEO?
Local SEO for trades typically shows meaningful results within 2 to 4 months. Google Business Profile improvements often show faster, within weeks. We set clear expectations upfront and report on progress monthly. No lock-in contracts, no vague promises.
How do you actually generate leads for trades?
Through a few channels working together. Local SEO and Google Business Profile get you into the map pack for "near me" searches. A fast website with click-to-call and quote forms turns those visitors into enquiries. Targeted Meta ads pick up homeowners in your service area who need the job now. And call tracking ties it all back to source, so we can see which channel is producing booked work and put more behind it, rather than guessing. The whole system is built to be measured on enquiries, not impressions.
/ Let's create