/ Cohen Media House
Salon & Beauty Marketing Agency Sydney
Cohen Media House builds marketing for Sydney hair and beauty salons, skin and aesthetic clinics, day spas and nail, lash and brow studios. The beauty business runs on a full calendar. Direct bookings, rebookings, and clients who come back every six weeks rather than once. We build brand identity, social-first content, local search and campaigns around that calendar: work that turns a scroll, a search or a referral into a confirmed appointment, and a first visit into a regular one.
/ Why Salons Choose Us
Marketing as polished as your work.
Beauty is a discovery-then-booking business, and the two halves rarely live in the same place. Clients find you on Instagram and TikTok, read your Google reviews, then book through Fresha, Phorest, Timely or Kitomba. We build content and local "near me" search that feeds the top of that funnel, and we wire it to the booking platform you already run, so a saved reel or a map listing turns into a confirmed slot instead of a missed call. Treatment menus, pricing pages and seasonal promotions are written to be found and to convert, not just to fill a grid.
The real economics of a salon sit in the rebook. A new client is expensive to win once; the margin is in the client who comes back every six weeks for two years. So we build for retention and lifetime value, not one-off footfall. Rebooking prompts, loyalty moments and a consistent brand that earns premium pricing. Before-and-after content is your most persuasive asset, and we produce it properly: shot with signed client consent, and for cosmetic and aesthetic-medical procedures, handled in line with AHPRA's advertising rules rather than around them.
- 12+Years of creative direction
- BookedMetrics tied to appointments, not likes
- In-housePhoto & video, no stock
/ What We Deliver
Full-service creative for Sydney salons.
- 01
Social Media Management
Instagram, TikTok and Facebook content that showcases your work and fills your books. Transformation posts, tutorials, team features and client results. Consistent, scroll-stopping content managed end-to-end.
- 02
Content Creation & Photography
Professional before-and-after photography, team portraits, salon interiors and treatment documentation. Content shot on-site at your salon by Jude's creative team. No stock photos, no amateur phone shots.
- 03
Brand Identity & Design
Logo, brand guidelines, salon signage, menu design, packaging and digital templates. A visual identity that positions your salon as a premium destination, from the street signage to the Instagram grid.
- 04
SEO & Local Search
Get found when someone searches 'hair salon near me' or 'best beauty clinic Sydney'. Google Business Profile optimisation, local SEO and review strategy that keeps you visible in your area.
- 05
Meta Ads & Promotions
Targeted Facebook and Instagram campaigns for new client acquisition, seasonal promotions and treatment launches. Reach new clients in your suburb who haven't found you yet.
- 06
Website Design
Salon websites with online booking integration, service menus, team profiles and gallery. Connected to Fresha, Timely or your existing booking system. Seamless from browsing to booking.
/ Who We Work With
Hair, beauty, skin and wellness.
- 01
Hair & Beauty Salons
Colour transformations, styling reels and team showcases that win the discovery scroll, paired with rebooking prompts that fill the chair again in six weeks. Built on Fresha, Phorest, Timely or Kitomba so the booking is one tap from the post.
- 02
Skin & Aesthetic Clinics
Brand positioning, website and treatment-menu content for skin and aesthetic clinics. Results-led storytelling that builds trust in clinical outcomes, with cosmetic and aesthetic-medical advertising kept inside AHPRA's rules, not skating the edge of them.
- 03
Spas & Wellness
Atmospheric photography and content for day spas and wellness studios that sell the experience before the client arrives. Seasonal packages, gift-voucher pushes and retention journeys that turn a treat into a standing ritual.
- 04
Nails & Lash / Brow Studios
Fast-turnaround, detail-first content for nail, lash and brow studios where the work photographs in close-up. Local "near me" search and a steady rebooking rhythm matched to short treatment cycles.
/ Frequently Asked Questions
Common questions about salon marketing.
How much does salon marketing cost in Sydney?
Social media management for salons starts from $1,200/month including content creation and posting. Brand identity projects range from $3,000 to $8,000. Website design with booking integration starts from $3,000. We build packages based on your salon's size, goals and budget.
Can you use before-and-after content from our treatments?
Yes, it's the most persuasive content a salon or clinic has, and we shoot it properly. We capture before-and-afters on-site with signed client consent and clear usage permissions on file. For cosmetic and aesthetic-medical procedures we keep the content inside AHPRA's advertising rules: no misleading claims, no banned testimonials about the procedure, and appropriate framing. Compliant content still sells. It just protects your licence while it does.
Do you create TikTok content for salons?
Yes. TikTok is one of the highest-performing platforms for beauty content right now. We create transformation videos, tutorial content, behind-the-scenes and trending format content specifically for the platform. Short-form video drives discovery for salons like nothing else.
Can you integrate with our booking system?
We work with major salon booking platforms including Fresha, Timely, Phorest and Square. Website booking buttons link directly to your system. No double handling, no manual entry. Clients go from your Instagram or website straight into your booking calendar.
How do you drive rebookings and client retention?
The money in a salon is the regular, not the one-off, so we market to both. Acquisition content and local search bring new clients in; then we build the rebooking habit. Prompts at the right point in each treatment cycle, content that keeps you front of mind between visits, seasonal and loyalty moments, and a brand consistent enough to justify premium pricing. We measure it on appointments and lifetime value, not follower count.
/ Let's create