Salon & Beauty Marketing Agency Sydney

Cohen Media House builds marketing for Sydney salons, beauty clinics, day spas and wellness studios. Brand identity, social media management, content creation, SEO and campaigns - designed to keep your appointment books full and your brand looking as polished as your work.

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Why Salons Choose Us

Marketing as polished as your work.

The beauty industry is one of the most social-first industries in Australia. Your clients are on Instagram before they book, watching TikTok for inspiration, and checking Google reviews before they commit. We build the online presence that converts that browsing into bookings - professional content, consistent social posting and local SEO that keeps you visible in your area.

We know that salon marketing isn't just about looking pretty online. It's about repeat bookings, client retention and building a brand that commands premium pricing. We focus on the marketing that actually drives revenue - not vanity metrics. Every post, every photo, every campaign is built to put clients in your chair.

40+
Beauty industry clients
3x
Avg engagement lift
500+
Posts managed monthly
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What We Deliver

Full-service creative for Sydney salons.

01
Social Media Management

Instagram, TikTok and Facebook content that showcases your work and fills your books. Transformation posts, tutorials, team features and client results - consistent, scroll-stopping content managed end-to-end.

02
Content Creation & Photography

Professional before-and-after photography, team portraits, salon interiors and treatment documentation. Content shot on-site at your salon by Jude's creative team - no stock photos, no amateur phone shots.

03
Brand Identity & Design

Logo, brand guidelines, salon signage, menu design, packaging and digital templates. A visual identity that positions your salon as a premium destination - from the street signage to the Instagram grid.

04
SEO & Local Search

Get found when someone searches 'hair salon near me' or 'best beauty clinic Sydney'. Google Business Profile optimisation, local SEO and review strategy that keeps you visible in your area.

05
Meta Ads & Promotions

Targeted Facebook and Instagram campaigns for new client acquisition, seasonal promotions and treatment launches. Reach new clients in your suburb who haven't found you yet.

06
Website Design

Salon websites with online booking integration, service menus, team profiles and gallery. Connected to Fresha, Timely or your existing booking system - seamless from browsing to booking.

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Who We Work With

Hair, beauty, skin and wellness.

01

Hair Salons

Social media management, brand identity and content creation for hair salons. Transformation content, colour showcases and styling reels that keep your chairs booked and your brand growing.

02

Beauty Clinics & Skin

Brand positioning, website design and compliant content for beauty clinics and skin treatment centres. Marketing that builds trust around clinical results and professional credentials.

03

Day Spas & Wellness

Brand identity, photography and digital marketing for day spas and wellness studios. Aspirational content that captures the experience and drives premium bookings.

04

Nail & Brow Studios

Social media strategy, content creation and local SEO for nail salons, brow bars and specialist beauty studios. Visual-first marketing for detail-oriented services.

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Frequently Asked Questions

Common questions about salon marketing.

Q
How much does salon marketing cost in Sydney?

Social media management for salons starts from $1,200/month including content creation and posting. Brand identity projects range from $3,000-8,000. Website design with booking integration starts from $3,000. We build packages based on your salon's size, goals and budget.

Q
Can you help grow my Instagram following?

Yes, but we focus on growing followers who actually book - not just numbers. Our salon clients typically see 2-3x engagement increases within 3 months through consistent, professional content and strategic hashtag and community management. Follower growth follows engagement growth.

Q
Do you create TikTok content for salons?

Yes. TikTok is one of the highest-performing platforms for beauty content right now. We create transformation videos, tutorial content, behind-the-scenes and trending format content specifically for the platform. Short-form video drives discovery for salons like nothing else.

Q
Can you integrate with our booking system?

We work with major salon booking platforms including Fresha, Timely, Phorest and Square. Website booking buttons link directly to your system - no double handling, no manual entry. Clients go from your Instagram or website straight into your booking calendar.

Q
What results should I expect from salon marketing?

Within 3-6 months, most salon clients see increased booking volume from new clients, higher average spend through better service menu presentation, and improved client retention through consistent brand presence. We report on booking-linked metrics, not just social media vanity numbers.