Cohen Media House builds marketing for Sydney law firms, barristers and boutique practices that want to grow beyond word of mouth. Website design, practice-area SEO, brand identity, partner profiles and thought-leadership content - built to attract the right matters while staying inside the advertising rules every NSW practitioner works under. In law, trust is the entire product. We market your firm without ever putting its authority at risk.
Legal marketing has a credibility problem. Too many firm websites look like they were built a decade ago, and too much legal advertising drifts toward the kind of hard sell the profession quietly looks down on. Lawyers in NSW also work under real constraints: advertising must not be false, misleading or deceptive, and personal injury advertising in particular is tightly restricted. We treat those rules as the brief, not the obstacle - and build marketing that reads as authority rather than promotion.
Most legal clients arrive by referral and then check you online before they ever call. So the work is rarely about shouting louder. It is about practice-area depth - ranking for the searches that matter ("criminal lawyer Sydney", "family law", "commercial lease dispute"), partner and barrister profiles that carry genuine standing, and thought-leadership that signals expertise to clients and referrers alike. We grow the enquiries without ever undermining how the firm is perceived by the bench, the bar or its peers.
Professional websites that build trust and convert enquiries. Practice area pages, team profiles, client intake forms and mobile-first design. A web presence that matches the quality of your legal work.
Get found when prospective clients search for legal services in your area and practice specialisation. Technical SEO, local search optimisation and content strategy that drives qualified enquiries.
Visual identity, brand guidelines and positioning strategy for law firms. We create brands that look established and trustworthy - whether you're a sole practitioner or a full-service firm.
Articles, guides and commentary that position your partners as authorities in their practice areas. Content that serves both SEO and professional reputation - not generic legal blog posts.
Optimisation and management of your Google listing. Review strategy, post updates and profile management that puts your firm in front of people searching for legal help in your area.
LinkedIn strategy, profile optimisation and content for partners and associates. Professional visibility where your peers, referral sources and prospective clients actually spend time.
High-intent practice-area SEO and authority content for criminal defence and dispute practices. People searching at the moment they need representation, met with a web presence that reads as serious, discreet and capable - not as advertising.
Brand, website and content for family law, wills and estates practices. Sensitive subject matter handled with the right tone - reassuring and credible, written for clients making difficult decisions under stress.
Positioning and search visibility for commercial, corporate and property practices. Content that demonstrates real expertise to in-house counsel, business owners and referrers searching for specific legal capability.
Personal profiles, chambers websites and referral-network presence for barristers and silks. A professional presence that supports your standing at the bar and reaches instructing solicitors - without ever feeling like self-promotion.
Professional law firm websites typically range from $5,000-15,000 depending on size and functionality. A boutique firm with 5-6 practice area pages sits at the lower end. A full-service firm with team profiles, resource libraries and intake systems sits higher. We provide custom quotes after understanding your firm's needs.
Yes. SEO for legal services is one of the highest-ROI marketing channels available. When someone searches 'family lawyer Sydney' or 'commercial lease lawyer', they have immediate need. Ranking for these terms generates qualified, high-intent enquiries consistently.
Yes. Solicitors and barristers in NSW can market their services, but the advertising is governed by the Legal Profession Uniform Law and the conduct rules: it must not be false, misleading or deceptive, and personal injury advertising in particular is tightly restricted. We build to those rules from the outset, so the marketing grows your firm without creating a compliance problem. This is general information, not legal advice on your specific circumstances.
By leading with substance instead of sell. We rank you for the practice-area searches that matter, give your partners and barristers profiles that carry genuine standing, and publish thought-leadership that demonstrates expertise rather than chasing clicks. Clients and referrers should come away more confident in the firm, not less. That is the difference between authority marketing and advertising.
Client enquiries from your website, phone calls from Google search, consultation bookings and cost per acquisition. We track every lead source and report monthly so you know exactly what your marketing investment is returning.