/ Cohen Media House
Medical Marketing Agency Sydney
Cohen Media House builds marketing for Sydney clinics, specialists, dental and allied health practices, and for cosmetic and aesthetic providers, where the rules are strictest. Website design, local "near me" SEO, content and patient acquisition, all built to the AHPRA advertising guidelines and the National Law. Healthcare advertising can't use testimonials, can't mislead and can't promise outcomes. We treat that as the starting point, and grow your practice without putting your registration at risk.
/ Why Medical Practices Choose Us
Marketing that respects the profession.
Medical marketing in Australia has hard rules, and they are stricter than most practices realise. The National Law (section 133) and the AHPRA advertising guidelines mean no testimonials in advertising of regulated health services, no misleading or deceptive claims, nothing that creates an unrealistic expectation of benefit, and no offering inducements to use a service. Cosmetic and aesthetic work adds another layer again around before-and-after imagery. Getting any of it wrong is not a marketing problem. It is a regulatory one. We build every asset to those guidelines from the first draft.
Within those lines there is still plenty of room to grow. Most new patients now find a clinic the same way they find anything else: a "near me" search, a glance at the Google Business Profile, a quick read of the website before they ever pick up the phone. So we focus on the things that actually move patient numbers. Local search visibility for your suburb and service, a site that builds trust before the first appointment, and accessible, reassuring content that presents your practitioners as credible without ever overstepping the rules.
- 12+Years in creative
- AHPRAGuidelines built in
- s133National Law aware
/ What We Deliver
Marketing built for medical professionals.
- 01
Website Design for Practices
Professional, AHPRA-compliant websites that build patient trust. Online booking integration, practitioner profiles, service pages and mobile-first design. Built to convert visitors into patients.
- 02
SEO & Local Search
Get found when patients search 'GP near me' or 'dentist Sydney CBD'. Technical SEO, Google Business Profile optimisation and local search strategy specifically for medical practices.
- 03
Content & Practitioner Profiles
Professional photography, practitioner profiles, facility tours and patient education content. All produced within AHPRA guidelines. No testimonials, no misleading claims, no compliance headaches.
- 04
Google Business Profile
Full optimisation and management of your Google listing. Category setup, review management strategy, photo updates and regular posts. For most practices, this single listing drives more new patients than anything else.
- 05
Brand Identity
Visual identity, signage design and brand guidelines for medical practices. Professional, trustworthy and distinctive. A brand that reassures patients before they walk through the door.
- 06
Social Media Strategy
AHPRA-compliant social content for Facebook, Instagram and LinkedIn. Community health information, team profiles, practice updates and patient education, building trust and visibility online.
/ Who We Work With
GP and specialist, dental, allied health and aesthetic.
- 01
GP & Specialist Clinics
Local "near me" SEO, Google Business Profile management and websites for GP clinics, medical centres and specialist practices. We bring new patients through the door, and give referring GPs a web presence that builds confidence in the practitioner they are sending them to.
- 02
Dental
Brand identity, website design and patient-acquisition strategy for dental practices. Clean, reassuring marketing that fills the book, so your team can focus on the chair, not on chasing new patients. Built to the guidelines, including the rules around cosmetic dentistry imagery.
- 03
Allied Health
Marketing for physiotherapy, psychology, podiatry and the broader allied health field. Local search, Google Business Profile and accessible patient-education content that helps the right patient find the right practitioner, without testimonials or outcome claims.
- 04
Cosmetic & Aesthetic
The most tightly regulated corner of the field, and the one where compliance matters most. Brand, website and content for cosmetic and aesthetic providers. Built around the AHPRA rules on testimonials, claims and before-and-after imagery, so the marketing attracts patients and never invites a complaint.
/ Frequently Asked Questions
Common questions about medical marketing.
Can we use patient testimonials or before-and-after photos?
Testimonials are the big one: the National Law (section 133) prohibits using testimonials in the advertising of regulated health services, so we don't build patient reviews into ads or testimonial-style web copy. Before-and-after imagery is permitted only in limited circumstances and is heavily restricted for cosmetic and surgical procedures. It has to be genuine, consistent and free of anything that creates an unrealistic expectation. We work within both rules rather than around them, and lean on the trust signals that are allowed: credentials, clear service information, professional photography and a strong Google Business Profile.
How much does a medical practice website cost?
A professional medical practice website with online booking integration, practitioner profiles and local SEO foundations typically ranges from $4,000 to $10,000. Ongoing SEO and content retainers start from $1,200/month.
Can you help with Google reviews for our practice?
We help you build a review management strategy, making it easy for satisfied patients to leave reviews and responding professionally to all feedback. We can't post fake reviews or incentivise patients, but we can systematise the process so you consistently build social proof.
Do you integrate with practice management software?
We build websites that integrate with major booking platforms including HotDoc, HealthEngine and Cliniko. Online booking reduces phone calls and makes it easier for new patients to take the first step.
Is your medical marketing AHPRA-compliant?
It is built that way from the start. Every asset is written and reviewed against the current AHPRA advertising guidelines and the National Law before it goes live. No testimonials in advertising, no misleading or deceptive claims, nothing that creates an unrealistic expectation, no inducements. We stay across changes to the guidelines and flag them to you proactively. Final responsibility for an advertisement always sits with the registered practitioner, so we work alongside you to keep your practice on the right side of the rules.
/ Let's create