Cohen Media House builds brand strategy for Sydney hotels, resorts and boutique accommodation. Positioning, visual identity, guest experience branding, campaign direction and digital presence - creating hotel brands that stand out in a market where every property claims to be unique.
Sydney's hotel market is saturated. OTAs control distribution. Every property describes itself with the same words - boutique, curated, bespoke. The hotels that command premium rates and build direct bookings are the ones with a clear brand identity that travellers actually remember. Brand strategy isn't a logo project - it's the strategic foundation that drives pricing power, guest loyalty and direct booking conversion.
Define what makes your property worth choosing over every other hotel in your market. Competitive analysis, guest persona development and positioning strategy that gives you a clear space in the market.
Logo, typography, colour palette, pattern systems and visual guidelines. A cohesive identity that works across your website, signage, key cards, stationery, social media and OTA listings.
Touchpoint branding from booking confirmation to checkout. Welcome materials, in-room collateral, dining menus, spa guides and digital communications - every guest interaction reinforcing your brand.
Photography style guides, social media visual standards, email templates and website design direction. Ensuring your brand is consistent across every digital channel - from Instagram to Booking.com.
Creative direction for seasonal campaigns, launch campaigns, package promotions and brand awareness. Strategic frameworks that translate your brand positioning into content that drives bookings.
For properties with multiple outlets - restaurant, bar, spa, events. A brand architecture that gives each outlet its own personality while maintaining cohesion under the property brand.
The best hotel brands don't just look good - they drive commercial results. Jude has directed brand projects for hotels across six continents, and every decision we make is grounded in that experience. We understand ADR, occupancy targets, seasonal booking patterns and the constant tension between OTA dependence and direct booking strategy.
We work with boutique hotels, luxury properties and independent accommodation brands. We understand the difference between positioning a city hotel and a coastal retreat. We know that your brand needs to work on Booking.com as well as it works on your own website.
Hotel brand strategy and visual identity projects typically range from $8,000-20,000 depending on scope. A focused brand positioning and identity package for a boutique hotel starts from $8,000. Full brand systems with guest experience touchpoints, campaign direction and multi-outlet architecture sit higher.
Most hotel brand strategy projects take 6-12 weeks from initial briefing to final deliverables. This includes competitive research, stakeholder workshops, design development, application design and guest experience touchpoint planning.
Brand strategy is the foundation for direct booking growth. A strong brand identity, consistent digital presence and compelling website experience give travellers a reason to book direct. We've helped hotel clients significantly increase their direct-to-OTA booking ratio through brand-led marketing.
Yes. We can extend your brand strategy into a full website design and build. Your website is the single most important brand touchpoint for direct bookings - we design hotel websites that convert browsers into bookers.
We work within management group guidelines while maximising your property's individual brand identity. We understand the balance between group brand standards and property-level differentiation. Our brand systems are designed to work within these constraints.