/ Cohen Media House
Meta Ads for Real Estate
Cohen Media House runs Meta advertising for Sydney real estate agencies and agents. Facebook and Instagram campaigns for listings, vendor prospecting, buyer targeting and brand awareness, reaching sellers and buyers in specific suburbs before they hit the portals.
/ Why It Matters
Portals own the audience. Build your own.
Domain and REA Group control property search in Australia. Every agent pays for premium listings on the same platforms, competing for the same eyeballs. Meta ads let you build your own audience, reaching homeowners thinking about selling before they list, and targeting buyers by suburb, income and life stage. The agents winning off-portal are the ones running smart social advertising.
- Mostsellers contact only 1 to 2 agents before listing
- 4xlower cost per lead vs portal advertising
- 92%of Australians use Facebook or Instagram
/ What We Deliver
Advertising that wins listings and finds buyers.
- 01
Listing Campaigns
Individual property campaigns targeting buyers by suburb, demographics and interest signals. Professional creative, carousel ads and video ads that drive enquiries and open home attendance.
- 02
Vendor Prospecting
Campaigns targeting homeowners in your farm area who may be considering selling. Market updates, suburb insights and recent results, positioning you as the local expert before they choose an agent.
- 03
Agent Personal Brand Ads
Awareness campaigns that build your personal brand in your target suburbs. Testimonial content, market commentary and community presence, keeping your name top of mind with potential vendors.
- 04
Open Home Promotion
Event-driven campaigns promoting open homes and auction events. Geo-targeted to reach active buyers in surrounding suburbs with urgency-driven creative and registration forms.
- 05
Creative Production
Ad creative designed specifically for real estate. Property carousels, video ads, single-image ads and Stories formats. We handle all creative production so your campaigns look professional and consistent.
- 06
Reporting & Optimisation
Weekly performance reports tracking leads, cost per enquiry, reach and engagement. We optimise campaigns in real-time, adjusting targeting, creative and budgets based on what's generating results.
/ Why Agents Choose Us
Two timelines. One strategy.
We know that real estate marketing operates on two timelines, winning the listing (long-term brand building) and selling the property (short-term campaign). Meta ads serve both. We build always-on brand campaigns that keep you visible to potential vendors, and listing-specific campaigns that drive buyer enquiries when you need them.
We've managed Meta advertising for real estate agencies across Sydney. We understand the targeting nuances. Reaching homeowners vs renters, targeting by suburb, age and household size, and retargeting website visitors who've shown buying intent. Every dollar is targeted, tracked and optimised.
- 25+Property clients
- 4xLower cost per lead vs portals
- $500K+Annual ad spend managed
/ Frequently Asked Questions
Common questions about real estate Meta ads.
How much should I spend on Meta ads for real estate?
We recommend a minimum of $1,500/month in ad spend for agent brand building campaigns. Individual listing campaigns typically run $300 to $800 per listing depending on the property and target market. Management fees start from $1,500/month on top of ad spend.
Can Meta ads actually win listings?
Yes. Vendor prospecting campaigns consistently generate listing enquiries for our real estate clients. By targeting homeowners in your farm area with market updates, recent results and suburb insights, you stay top of mind when they decide to sell. It's a long-game strategy that compounds over time.
How do Meta ads compare to portal advertising?
Portals capture demand, people already searching for property. Meta ads create demand, reaching people before they start searching. The cost per lead is typically much lower than portal premium products, and you build an audience you own rather than renting visibility on someone else's platform.
Do you handle the creative or do we need to provide it?
We handle all creative production. Property photography is turned into professional ad formats. Carousels, video ads, Stories and static images. For agent brand campaigns, we produce the creative from scratch including video content if needed.
How quickly do Meta ads generate results for real estate?
Listing campaigns generate enquiries within days of launching. Agent brand building takes longer, typically 2 to 3 months of consistent advertising before you see vendor enquiries coming through. We set clear expectations and report weekly on performance.
/ Let's create