/ Cohen Media House
SEO for Tradies
Cohen Media House handles SEO for Sydney tradies who want to stop relying on HiPages and ServiceSeeking for every lead. Local search optimisation, Google Business Profile management and website SEO that gets you found when someone searches 'electrician near me' or 'builder Sydney'.
/ Why It Matters
Stop renting leads. Own your search presence.
Every job you get through HiPages or ServiceSeeking costs you a cut. Those platforms exist because tradies don't invest in their own online presence. When you rank on Google for your trade in your area, every lead that comes through is free. No commission, no competing quotes, no middleman. That's what local SEO does. It puts you in front of people who are searching for exactly what you do, right when they need it.
- 46%of all Google searches have local intent
- 88%of local searches on mobile result in a call within 24 hours
- 3xmore leads from Google than lead gen platforms
/ What We Deliver
Local SEO that puts you in the map pack.
- 01
Google Business Profile Optimisation
Full setup and ongoing management of your Google listing. Categories, service areas, photos, posts, review management and Q&A. For most tradies, this single listing generates more leads than anything else online.
- 02
Local Keyword Strategy
Research and targeting of the exact searches your customers use, 'emergency plumber Inner West', 'electrician Parramatta', 'builder Northern Beaches'. We target the keywords that actually generate phone calls.
- 03
Website SEO
Technical SEO, on-page optimisation and content structure. Service area pages, individual service pages and location-specific content that tells Google exactly what you do and where you do it.
- 04
Service Area Pages
Dedicated pages for each suburb and area you serve. Not duplicate content with the suburb name swapped. Genuine location-specific pages that rank independently for local searches.
- 05
Review Strategy
A system for consistently generating Google reviews from happy customers. Reviews are the number one ranking factor for the map pack. We make it easy for your clients to leave them.
- 06
Monthly Reporting
Clear reports showing rankings, search visibility, Google Business Profile views, calls, website visits and lead attribution. We track what actually matters. Phone calls and enquiries, not impressions.
/ Why Tradies Choose Us
We speak tradie. We deliver leads.
We've worked with over 50 trades businesses across Sydney. We know that a plumber in the Inner West has different competition to a builder in the Hills District. We understand the seasonal patterns, the emergency callout searches, and the long-tail keywords that drive real work. Every SEO strategy we build is specific to your trade, your area and your competition.
We don't do lock-in contracts or vague monthly reports. You see exactly where you rank, how many leads came through search, and what we're doing to improve it. If SEO isn't working, we tell you, and we fix it.
- 50+Trades clients
- 3xAvg lead increase
- Top 3Map pack results
/ Frequently Asked Questions
Common questions about SEO for tradies.
How much does SEO cost for tradies?
Local SEO retainers for trades businesses start from $800/month. This covers Google Business Profile management, ongoing technical SEO, content updates and monthly reporting. Larger businesses targeting multiple service areas or trades typically invest $1,200 to $2,000 a month.
How long until I see results from local SEO?
Google Business Profile improvements often show results within weeks. Organic website rankings typically take 2 to 4 months to show meaningful movement. We set clear expectations upfront and report on progress monthly. No lock-in contracts.
Is SEO better than using HiPages?
They serve different purposes. HiPages gives you leads immediately but takes a cut of every job. SEO takes longer to build but once you rank, every lead is free. Most of our trades clients use SEO to reduce their dependence on lead gen platforms over time, not replace them overnight.
Do I need a website for SEO to work?
Yes. Google Business Profile gets you into the map pack, but a proper website with service pages and location content is what drives organic rankings. We build trades websites specifically designed for local SEO. Fast, mobile-first and structured for search.
What areas in Sydney do you cover?
We work with tradies across all of Sydney. Inner West, Eastern Suburbs, Northern Beaches, North Shore, Hills District, Western Sydney, Sutherland Shire and everywhere in between. Your SEO strategy is built around your specific service area.
/ Let's create