Cohen Media House handles SEO for Sydney tradies who want to stop relying on HiPages and ServiceSeeking for every lead. Local search optimisation, Google Business Profile management and website SEO that gets you found when someone searches 'electrician near me' or 'builder Sydney'.
Every job you get through HiPages or ServiceSeeking costs you a cut. Those platforms exist because tradies don't invest in their own online presence. When you rank on Google for your trade in your area, every lead that comes through is free. No commission, no competing quotes, no middleman. That's what local SEO does - it puts you in front of people who are searching for exactly what you do, right when they need it.
Full setup and ongoing management of your Google listing. Categories, service areas, photos, posts, review management and Q&A. For most tradies, this single listing generates more leads than anything else online.
Research and targeting of the exact searches your customers use - 'emergency plumber Inner West', 'electrician Parramatta', 'builder Northern Beaches'. We target the keywords that actually generate phone calls.
Technical SEO, on-page optimisation and content structure. Service area pages, individual service pages and location-specific content that tells Google exactly what you do and where you do it.
Dedicated pages for each suburb and area you serve. Not duplicate content with the suburb name swapped - genuine location-specific pages that rank independently for local searches.
A system for consistently generating Google reviews from happy customers. Reviews are the number one ranking factor for the map pack - we make it easy for your clients to leave them.
Clear reports showing rankings, search visibility, Google Business Profile views, calls, website visits and lead attribution. We track what actually matters - phone calls and enquiries, not impressions.
We've worked with over 50 trades businesses across Sydney. We know that a plumber in the Inner West has different competition to a builder in the Hills District. We understand the seasonal patterns, the emergency callout searches, and the long-tail keywords that drive real work. Every SEO strategy we build is specific to your trade, your area and your competition.
We don't do lock-in contracts or vague monthly reports. You see exactly where you rank, how many leads came through search, and what we're doing to improve it. If SEO isn't working, we tell you - and we fix it.
Local SEO retainers for trades businesses start from $800/month. This covers Google Business Profile management, ongoing technical SEO, content updates and monthly reporting. Larger businesses targeting multiple service areas or trades typically invest $1,200-2,000/month.
Google Business Profile improvements often show results within weeks. Organic website rankings typically take 2-4 months to show meaningful movement. We set clear expectations upfront and report on progress monthly. No lock-in contracts.
They serve different purposes. HiPages gives you leads immediately but takes a cut of every job. SEO takes longer to build but once you rank, every lead is free. Most of our trades clients use SEO to reduce their dependence on lead gen platforms over time - not replace them overnight.
Yes. Google Business Profile gets you into the map pack, but a proper website with service pages and location content is what drives organic rankings. We build trades websites specifically designed for local SEO - fast, mobile-first and structured for search.
We work with tradies across all of Sydney - Inner West, Eastern Suburbs, Northern Beaches, North Shore, Hills District, Western Sydney, Sutherland Shire and everywhere in between. Your SEO strategy is built around your specific service area.