/ Cohen Media House
Social Media for Restaurants
Cohen Media House runs social media for Sydney restaurants, cafes and bars that want more than just food photos on Instagram. We handle content creation, platform strategy, community management and paid promotion, building a social presence that fills tables, not just gets likes.
/ Why It Matters
Your food deserves better than phone photos.
Most restaurant social media looks the same. Blurry overhead shots, inconsistent posting, and zero strategy behind what goes up. The venues that win on social are the ones posting consistently with professional content that captures the energy of the room, not just the plate. Your competitors are doing it. Your customers expect it. And the algorithm rewards consistency above all else.
- Mostdiners check a venue's social media before they book
- 3xmore engagement with professional content vs phone photos
- 40%of Gen Z uses TikTok and Instagram to find restaurants
/ What We Deliver
Everything your restaurant needs on social.
- 01
Content Creation
Professional food photography, cocktail shots, team content and behind-the-scenes video. Shot on-site at your venue by our creative team. No stock photos, no amateur shots.
- 02
Instagram Strategy & Management
Grid planning, Stories, Reels and community management. We build a content calendar around your menu changes, events, seasonal specials and the moments that make your venue unique.
- 03
TikTok & Short-Form Video
Recipe reveals, plating videos, behind-the-pass content and trending formats. TikTok drives discovery for restaurants like nothing else right now. We make sure you're on it.
- 04
Community Management
Comment responses, DM handling, review engagement and local community interaction. We respond in your voice so your audience feels connected to the venue, not a social media manager.
- 05
Paid Social Campaigns
Targeted Meta ads for event promotions, seasonal menus and new openings. We reach diners in your area who haven't found you yet, driving reservations, not just reach.
- 06
Monthly Reporting
Clear reports tracking engagement, follower growth, reach, website clicks and reservation links. We show you what's working and what's next. No vanity metrics.
/ Why Restaurants Choose Us
We know hospitality. We know social.
Restaurant social media isn't a side project for us. Hospitality has been our core industry from day one. We understand that great restaurant content isn't just pretty food. It's capturing the energy of a venue, the personality of the team and the experience that brings people back. Every piece of content we create is shot with a booking in mind.
We work with Sydney restaurants, cafes, bars and hotel F&B outlets. We know the difference between marketing a fine dining restaurant and a casual brunch spot. We understand SevenRooms, OpenTable and ResDiary. We build content strategies that actually drive covers.
- 30+Restaurant accounts managed
- 200+Hospitality clients total
- 1,500+Posts published for venues
/ Frequently Asked Questions
Common questions about restaurant social media.
How much does social media management cost for restaurants?
Social media management for restaurants starts from $1,200/month including content creation, posting and community management. Full packages with photography, video and paid campaigns range from $2,000 to $4,000 a month depending on posting frequency and content requirements.
How often should a restaurant post on Instagram?
We recommend 4 to 5 feed posts per week plus daily Stories for most Sydney restaurants. Consistency matters more than volume. We build a content calendar that maintains a strong presence without overwhelming your audience or running out of quality content.
Do you come to our venue to shoot content?
Yes. All content is shot on-site at your venue. We schedule monthly or fortnightly content shoots during service or during prep, capturing the real energy of your restaurant. No studio shots, no stock imagery.
Can you handle TikTok for our restaurant?
Yes. TikTok is one of the most effective discovery platforms for restaurants right now. We create short-form video content specifically for TikTok. Plating reveals, recipe videos, behind-the-scenes and trending formats that get your venue in front of new diners.
Will social media actually bring more bookings?
When done properly, yes. Our restaurant clients typically see measurable increases in reservation link clicks and website traffic within the first 2 to 3 months. Social media builds the top of your funnel. People discover you on Instagram or TikTok, then book through your website or reservation platform.
/ Let's create