Property  /  Case study

AMARA

Dare Property Group.
From the drawings to the final three.

Two buildings from the same family of residences. For AMARA Mosman, three lifestyle films to sell the last homes in the building. For AMARA Manly, a full render set built from the DA drawings before a brick is laid.

The gathering
Client
Dare Property Group
Projects
AMARA Mosman and AMARA Manly
Scope
Lifestyle films, a full render set, launch crops and a private review site
Made from
Dare’s renders, plans and design documents. No shoot.

(01)  AMARA Mosman

Lifestyle films

Three homes left.
Three films.

The building was almost sold out. What remained had to feel like the best of it, and the films had to carry that on a phone screen in a few seconds.

The brief

Dare had three residences left at AMARA Mosman: two half floor homes and the full floor penthouse. They asked for premium lifestyle films for social, in vertical and square, with music and no text on screen, covering the residences, the amenity and the wellness club downstairs.

The idea

Sell the life, not the floor plan. Each film is one part of a day at AMARA: friends arriving for the evening, waking up to the heads, a morning that starts downstairs. No words on screen until a single closing line.

No shoot

No cast call, no location booking, no crew. Every frame was built from Dare’s own renders, plans and finishes, approved as a still, then put in motion and cut to an original track.

01  The gathering

Your first guests are waiting.

The penthouse on a night in: friends arrive, a tour, a toast on the terrace, dinner, then the hosts alone over the harbour.

02  First light

Wake up to the heads.

Dawn at the penthouse. Real photography of the building, cut together with frames made from the renders, ending on sunrise over the heads.

03  Wellness

Wellness, just downstairs.

A morning in the wellness club on the ground floor, then home to a Level 4 residence in the same clothes, so the story holds together.

Same home as the brochure

Dare’s render, then our film frame

Buyers had already seen Dare’s renders, so every frame had to be the same home. We checked each one side by side with the source render, down to the ceilings, the joinery and the view.

Dare's render of the penthouse kitchen with a stone island and timber ceilingDare’s render
Our film frame of the same kitchen with four friends at the islandOur frame
Kitchen  /  Same island, same timber ceiling, same light
Dare's render of the billiards room with the city skyline at duskDare’s render
Our film frame of the billiards room with two friends playing at duskOur frame
Billiards room  /  The city view kept true to the real outlook
Dare's render of the terrace looking over the water to the headsDare’s render
Our film frame of friends sharing drinks on the same terrace at golden hourOur frame
Terrace  /  Furniture, planting and the heads where they really are

Approved frames

Every shot signed off as a still before it moved

Friends arriving at the penthouse entry
Two glasses clinking over the water
A couple at the window as the city lights come on
Dinner by candlelight with friends
The hosts on the terrace over the harbour at night
A morning yoga class in the wellness club
A resident in the candlelit wellness pool
A couple on the balcony looking at the city

Brief to finished films

Five days for all three

Day 1

Brief, call and the files: renders, floor plans and amenity imagery.

Day 2

Concepts, casting and the first key frames, checked against the renders.

Day 3

First film finished, cut to an original track with the closing line.

Day 5

Second and third films finished after a round of shot notes.

Day 8

Square versions and final masters ready for upload.

(02)  AMARA Manly

Photoreal render set

Built from the drawings.
Before a brick is laid.

For the next AMARA, on the Manly waterfront, Dare sent the DA drawings and the interior design documents. The ask: renders accurate to the drawings, every angle inside and out, with people, art and real life in them.

Rendered rooftop pool terrace with friends sharing a long lunch at golden hour The same rendered rooftop pool terrace, clean, with no people
Rooftop pool terrace  /  Clean and lifestyle versions on the same camera
Rendered building on the street corner at dusk, lights on inside The same rendered building on a clear afternoon
Street corner  /  Day to dusk

Eight chapters

76 cameras, planned as a book before a single render

Aerial render of the building in its coastal setting
01Address
Render of a couple arriving home along the planted side path
02Arrival
Render of a typical residence living room opening to the terrace
03Residences
Render of the Level Five kitchen with a picture window
04Level Five
Render of the penthouse living room over the cove
05Penthouse
Render of the rooftop pool terrace at golden hour
06Rooftop
Render of friends at dinner at dusk with the harbour behind
07A day at AMARA
Render of fluted glass display joinery
08The craft

The review room

Every image, signed off.

Each image went to a private review site laid out in the same eight chapters, so Dare could work through the building like a buyer would.

  • Approve an image or ask for changes, with a note.
  • Switch the people on and off on the same camera.
  • See every conflict we found in the documents, with where to find it.
Chapter 05  PenthouseImage 34 of 76
Penthouse living render, clean version Penthouse living render with a resident reading by the glass

A working sample. Try the buttons.

What we caught in the documents

  • The dwelling count in one report did not match the plans.
  • Floor levels differed between the plans and the sections on two floors.
  • Rooftop option numbers were reversed between the plans and the design renders.
  • One finish code was used for two different materials.
  • A room showed two basin options with no selection made.

(03)  Results

What we delivered

One family of buildings.
One look.

The films and the render set came from the same studio and the same standard, so both buildings read as one family of residences.

3lifestyle films for the final residences
5days from brief to finished films
2formats per film, vertical and square
0shoot days
76renders from one set of drawings
66+10clean and lifestyle versions
25launch crops and an 88 page render book
7document issues flagged before launch
Lifestyle filmsPhotoreal stillsFrames matched to existing rendersOriginal musicEnd cards in the AMARA brandLaunch cropsRender bookPrivate review site

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