Cohen Media House manages social media for Sydney hair salons, beauty clinics, day spas and wellness studios. Instagram, TikTok, content creation and community management - built to keep your appointment books full and your brand looking as polished as your work.
Beauty is one of the most social-first industries in Australia. Your clients check Instagram before they book. They watch TikTok for inspiration. They scroll through your grid to see if your work matches what they want. If your social media is inconsistent, poorly shot or posted randomly, you're losing bookings to the salon down the road with a better feed. Professional social media isn't optional in beauty - it's how new clients find you.
Grid planning, feed posts, Stories and Reels. Transformation reveals, styling showcases, team features and client results - a consistent, scroll-stopping feed managed end-to-end.
Short-form video content for TikTok - transformation videos, tutorials, behind-the-chair content and trending formats. TikTok drives discovery for salons like nothing else right now.
Professional before-and-after photography, treatment documentation, team portraits and salon environment shots. Shot on-site at your salon - no stock photos, no amateur phone shots.
Comment responses, DM handling, booking enquiry management and local community engagement. We respond in your salon's voice so clients feel connected to your brand, not a social media agency.
Targeted Instagram and Facebook ads for new client acquisition, seasonal promotions and treatment launches. Reach potential clients in your suburb who haven't found you yet.
Monthly content planning aligned with your promotions, seasonal trends, new treatments and team milestones. You always know what's posting and when - with approval before anything goes live.
We've managed social media for over 40 beauty industry clients across Sydney. We understand the visual standards of salon marketing - the lighting, the angles, the before-and-after reveals that drive engagement and bookings. Every post is created with your appointment calendar in mind.
We work with hair salons, beauty clinics, day spas, nail studios and brow bars. We understand the difference between marketing a luxury salon and a neighbourhood favourite. We know Fresha, Timely and Phorest. We build content strategies that connect social engagement to actual bookings.
Social media management for salons starts from $1,200/month including content creation, posting and community management. Full packages with photography, video content and paid promotions range from $1,800-3,500/month depending on posting frequency and content requirements.
We recommend 4-5 feed posts per week plus daily Stories for most salons. Reels should go up 2-3 times per week. Consistency is more important than volume - we build a content calendar that keeps your feed active without burning through content too quickly.
Yes. All content is shot on-site at your salon. We schedule regular content shoots - capturing transformations, team content, salon interiors and behind-the-scenes moments. Real content from your real salon, not stock imagery.
That's the entire point. We focus on content that drives bookings - transformation reveals, service showcases and direct booking links in every post. Our salon clients typically see measurable increases in booking link clicks and new client enquiries within the first 2-3 months.
Yes. We integrate booking links from Fresha, Timely, Phorest, Square and other major salon booking platforms into your social content. Every post and Story includes a direct path to book - reducing friction between seeing your work and making an appointment.