/ Cohen Media House
Social Media for Salons
Cohen Media House manages social media for Sydney hair salons, beauty clinics, day spas and wellness studios. Instagram, TikTok, content creation and community management, built to keep your appointment books full and your brand looking as polished as your work.
/ Why It Matters
Your work is stunning. Your Instagram should be too.
Beauty is one of the most social-first industries in Australia. Your clients check Instagram before they book. They watch TikTok for inspiration. They scroll through your grid to see if your work matches what they want. If your social media is inconsistent, poorly shot or posted randomly, you're losing bookings to the salon down the road with a better feed. Professional social media isn't optional in beauty. It's how new clients find you.
- Mostsalon clients check Instagram before they book
- #1discovery channel for new salon clients in 2026
- 3xmore bookings from consistent social posting
/ What We Deliver
Social media that fills your books.
- 01
Instagram Management
Grid planning, feed posts, Stories and Reels. Transformation reveals, styling showcases, team features and client results. A consistent, scroll-stopping feed managed end-to-end.
- 02
TikTok Content
Short-form video content for TikTok. Transformation videos, tutorials, behind-the-chair content and trending formats. TikTok drives discovery for salons like nothing else right now.
- 03
Content Creation
Professional before-and-after photography, treatment documentation, team portraits and salon environment shots. Shot on-site at your salon. No stock photos, no amateur phone shots.
- 04
Community Management
Comment responses, DM handling, booking enquiry management and local community engagement. We respond in your salon's voice so clients feel connected to your brand, not a social media agency.
- 05
Paid Promotions
Targeted Instagram and Facebook ads for new client acquisition, seasonal promotions and treatment launches. Reach potential clients in your suburb who haven't found you yet.
- 06
Content Calendar
Monthly content planning aligned with your promotions, seasonal trends, new treatments and team milestones. You always know what's posting and when, with approval before anything goes live.
/ Why Salons Choose Us
Your best marketing asset is already in the chair.
We've managed social media for over 40 beauty industry clients across Sydney. We understand the visual standards of salon marketing. The lighting, the angles, the before-and-after reveals that drive engagement and bookings. Every post is created with your appointment calendar in mind.
We work with hair salons, beauty clinics, day spas, nail studios and brow bars. We understand the difference between marketing a luxury salon and a neighbourhood favourite. We know Fresha, Timely and Phorest. We build content strategies that connect social engagement to actual bookings.
- 40+Beauty industry clients
- 3xAvg engagement lift
- 500+Posts managed monthly
/ Frequently Asked Questions
Common questions about salon social media.
How much does social media management cost for salons?
Social media management for salons starts from $1,200/month including content creation, posting and community management. Full packages with photography, video content and paid promotions range from $1,800 to $3,500 a month depending on posting frequency and content requirements.
How often should a salon post on Instagram?
We recommend 4 to 5 feed posts per week plus daily Stories for most salons. Reels should go up 2 to 3 times per week. Consistency is more important than volume. We build a content calendar that keeps your feed active without burning through content too quickly.
Do you come to our salon to shoot content?
Yes. All content is shot on-site at your salon. We schedule regular content shoots, capturing transformations, team content, salon interiors and behind-the-scenes moments. Real content from your real salon, not stock imagery.
Can you help us get more bookings from Instagram?
That's the entire point. We focus on content that drives bookings. Transformation reveals, service showcases and direct booking links in every post. Our salon clients typically see measurable increases in booking link clicks and new client enquiries within the first 2 to 3 months.
Will you work with our existing booking system?
Yes. We integrate booking links from Fresha, Timely, Phorest, Square and other major salon booking platforms into your social content. Every post and Story includes a direct path to book, reducing friction between seeing your work and making an appointment.
/ Let's create